When I was starting out, I used to think that I was the audience, and the goal was to please myself. Then I got some experience and realized that the client was the audience, and the goal was to please them. Of course, both of these things are sort of true, but basically wrong. I finally realized that the real audience were the people out there in the real world who were going to be stuck with whatever it was I was designing. A lot of time there is no one to speak for those people during the design process. The more you can be their advocate, the better the design will be. that’s not just the goal of identity design, but design period.
The biggest trap is to believe the brief you’re given is the whole story. It never is, and I repeat, never the whole story."
I recently had an experience that I suppose falls into the click category. I was sharing the bathroom with my daughter, who is not yet three. She made an observation and the following conversation ensued:
“You don’t wipe your bottom when you tinkle.”
“No, Kristin, I don’t.”
Reflective pause, then, “Why?”
“Because my tinkle comes out a different place than yours.”
Another reflective pause, then, “Why?”
“Because boys and girls are different.”
Another reflective pause, then with certainty, “No, boys are different.”
My interpretation of this sample event is that she does not see the society or the world in terms of masculine “norm,” with her own status defined only in relation to that “norm.” I hope my interpretation is correct. As parents, we must be doing something right."
cambridge university students were asked on campus why they needed feminism. here are 60 answers. click the link for over 600 more.
Some very smart and witty comments.